WebsIntel.com

Can you keep a secret?
We are delighted to share one of our secret tools.
Let us know if you think it is as good as we know it is!
Or should we continue to keep it a secret? ;)

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When you have great content, sometimes it is wise to sit on it until the right time to release it arrives.
See how this agency sat on their article about a tool they created until a dentist killed a lion called Cecil. Then they were able to surf the wave of that incident and become part of the backstory; their article gained useful traction and penetrated media to a greater extent than they could do by themselves.
Moral: Don't fire before taking aim. ;)

Epic Content (And Results) That Didn’t Break The Bank You don't need tons of money to do content marketing well. Columnist Brian Patterson shares some real-world examples of small-budget content marketing that garnered big-budget results.