Am Web

An interesting video from Wolfgang Digital

'Conversational Search: The Next Battleground in Online Shopping'

https://www.youtube.com/watch?v=OvpMVqJf3uU&feature=em-subs_digest

Conversational Search: The Next Battleground in Online Shopping Google and Amazon continue to duke it out in the battle for shopping related web searches. Here, Alan discusses the search trends in online shopping, the dri...

The 2015 Local Search Ranking Factors from Moz

https://moz.com/local-search-ranking-factors

Local Search Ranking Factors 2015 - Moz Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?

Googe+ accounts will soon be scaled back and no longer needed for YouTube engagement

http://www.theguardian.com/technology/2015/jul/28/google-plus-downsize-youtube

Google minus: underperforming social network Google+ scaled back Users of YouTube and other services will no longer need a Google+ account to join, in attempt to downsize reach of failed rival to Facebook and Twitter

Interesting thoughts from Seth Godin:

http://sethgodin.typepad.com/seths_blog/2015/05/pretty-websites.html

While we don't believe that high converting websites have to be 'unpretty', we agree that you often have to sacrifice aesthetics for conversion optimisation.

Our focus is on conversions, your bottom line. Get in touch today to see how we can help achieve this.

Seth's Blog: Pretty websites ...are rarely websites that convert as well as unpretty ones. If the goal of your site is to position you, tell a story, establish your good taste and make it clear what sort of organization you are, then pretty might...