Red Dog

We've loved working with National Youth Council of Ireland (NYCI) on their brand refresh, which they launched today.

NYCI, the representative body for voluntary youth organisations in Ireland, represents over 50 member organisations that work with over 380,000 young people each year, using its collective experience to act on issues that impact young people. It's s a growing organisation with an increasing number of programmes, projects and initiatives; therefore, it needed a new identity that could communicate to diverse audiences, from Government and decision-makers to young people.

The logotype places emphasis on the word 'Youth'. It features a playful bespoke letter y (the 'jaunty y') that gives it vibrancy and dynamism. It is anchored on either side by solid letterforms that allude to NYCI's role as the leading representative body for voluntary youth organisations. The logotype strives to achieve the best balance of welcoming and approachable, with gravitas and authority.

We created an energetic and flexible brand system to accompany it that can be dialled up or dialled down for relevant audiences. An integral part of the new identity is the suite of illustrations that celebrate the diversity of NYCI's members and the young people they support.

So that's just about that for 2021. We’re almost done for the year but before we head off, we want to thank all our clients, collaborators and suppliers for all their support during the year – we couldn’t have done it without you. It sounds like a cliche, but if something is true, it isn’t a cliche so, from all of us here on Ely Place, we send our thanks and hope you all have a very Happy Christmas.

See you in twenty-two.