Menadex
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Menadex is the leading Programmatic Premium Advertising Marketplace bringing the Middle East and North Africa Region (MENA) internet audiences to the most demanding and smart programmatic media buyers across the world. With us you can run brand safe, transparent and cost effective campaigns using your favorite DSP.
03/11/2017
What is Header bidding? Also known as advance bidding or pre-bidding, header bidding is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers (mostly DoubleClick for Publishers). The idea is that by letting multiple demand sources bid on the same inventory at the same time, publishers increase their yield and make more money. http://bit.ly/2hB0FHY
We've spent October running a number of campaigns for our automobile clients.
Aside from the general aim of raising awareness of new models of cars, widening a potential pool of customers, successful automobile campaigns have more specific targets.
The booking of test drives is a great goal for an online campaign, allowing companies to track bookings and work directly with leads gained to transform them into customers.
Check out some of our latest automotive campaigns !
17/10/2017
Comment séduire et engager les millennials: Engager nécessite de choisir le bon format, à savoir la vidéo. Davantage que le texte, "elle sert de vitrine à l'identité de marque et accroît la notoriété et l'engagement (...) Les consommateurs ne veulent plus lire à propos de la marque, ils veulent la voir". La vidéo reste l'outil idéal pour mettre en scène un univers auquel faire adhérer les jeunes générations. http://bit.ly/2goKIHy
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