Deep Digital Travel Blog

THE BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A WEBSITE OR BLOG. AUTHOR: KSENIJA KARPEZO

In my work as a marketer, on my proposal to raise budget in a paid advertising campaign, I often hear doubts in the voices of my clients: What will it give me? Is it really that effective? And I have a great news for you - my answer is always YES, it works. I will explain why and what exactly gives me reasons to speak so confidently.

Paid advertising will help the businesses to develop rapidly and find the most target audience for even small investments, it also helps to increase the percentage of conversions on the website or blog, audience loyalty, brand awareness and trust to the company.

Based on the statistics of the best search engine for 2022, Google took a first place with incredible 91,42% market share compared to 3,14% of second in place Bing. Google as a search engine offers paid advertisement services that appear on the SERPs (search result pages), also on other websites via their AdSense program, YouTube and the Display Network. Google Ads operates on PPC (pay-per-click) model.

So let's take a look at some of the main benefits of running a paid advertising campaign on the Google search engine: ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/the-benefits-of-running-paid-ad_91.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/

THE BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A BLOG - AUTHOR SULTAN NAZIR

"Half the money I spend on advertising is wasted, the trouble is I don't know which half". This quote is attributed to John Wanamaker a famous retailer who lived in the nineteenth century. This makes sense advertising does work, but there are many unknown variables. As far as digital media as oppose to traditional media, I am happy to report to John that we can make much more informed decisions and can pin point with accuracy why something didn't work. I already feel relieved that he can live in peace as that modern technology and tools have some what resolved one of mysteries that he that carried with him to his grave.

With this out of the way, here are 3 main benefits of running a paid ad campaign to drive traffic to a blog:

1. Highly Targeted
No need to sell ice to Eskimos or sands to the Arabs, with a paid ad you can drive traffic that is already looking and interested in what you have to offer. The audience can be segmented based on age, s*x, region, interests and so on to pin point specific persona you want to reach. ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/the-benefits-of-running-paid-ad_26.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/

THE IMPORTANCE OF SOCIAL MEDIA MARKETING FOR TRAVEL INDUSTRY AND BUSINESSES - DIANE HENDERSON

"Social media can be a powerful motivator and influence when it comes to making travel related decisions - just think of the power of FOMO (Fear of Missing Out)" explains JoAnna Haugen, founder of Rooted.

The top travel agencies in Ireland with a large social media following are Cassidy Travel, Trail Finders, Wallace Travel, Travel Counsellors, Sunway, Clickandgo.com, Falcon/TUI, Travel Department, Abbey Travel, Budget Travel, Go Hop.ie, Tour America & Top Flight.

Social media platforms help buyers choose destinations and majority are free tools ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/the-importance-of-social-media_17.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/

IMPORTANCE OF BIG DATA ANALYTICS IN REPUTATION MANAGEMENT - AUTHOR SULTAN NAZIR

"I keep 6 honest men serving
They have taught me all I know
Their names are what and why and when
And how and where and who"

These are the words of the creator of the famous Jungle book, Rudyard Kipling. You will be wondering what Rudyard Kipling has to with reputation management and big data and I will say everything. Today, I am going to use two of these 6 honest serving men, why and how to showcase importance of big data analytics for businesses in the travel space. For more applications of big data analytics for travel businesses visit our blog at Deep Digital Lifestyle

The WHY…In the online space, margin of error is certainly less, our reputation precedes us. Just like individuals’ businesses leave a Digital Foot Print. Words like trust, integrity, reputation are not mere cliché but essential. Actions, surely speak louder than words. Emerson puts it right, when he said, ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/01/importance-of-big-data-analytics-in.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/