ECPObesity

„A picture is never "just a picture."

When media outlets illustrate obesity with images of children eating donuts, they reinforce outdated and harmful stereotypes that contradict medical science.

Following the publication of an NRK (Norwegian Broadcasting Corporation) opinion piece on inequities in access to obesity treatment for children, the Norwegian Association for People Living with Overweight and Obesity (LFO) challenged the broadcaster's use of a stigmatizing image that reduced a complex, chronic disease to simplistic assumptions about food choices and personal responsibility.

The complaint highlights an important principle: obesity is a complex condition influenced by biological, genetic, environmental, and social factors. Media representations should reflect this reality rather than perpetuate myths that contribute to blame, shame, and discrimination.

We welcome the news that the case has now been formally accepted by Norway's Broadcasting Council and will be discussed at its September meeting.

Respectful, evidence-based portrayals matter. The images used to tell stories can either challenge stigma or reinforce it. This time it was the latter.

Through our Image Bank, we are helping media tell a different story: one that reflects the real experiences of people living with obesity, with dignity and respect. https://share.google/HNLNvWtQdbjIKtbom