AdSpark Digital

How to avoid the rogue lead generators!

Great interview by Alain Desmier on how his company Contact State is making it easier and safer for insurers and intermediaries to buy from multiple, compliant online lead generation partners.

How to avoid the rogue lead generators It is not quite a case of poacher turned gamekeeper

Marketing quizzes aren’t just great for generating leads, they’re also perfect for lead segmentation.

Not all leads are equal. ✔❌

Some leads might need more time to be educated, while others are ready to take action right away. 👩‍🏫

The answers received from a marketing quiz will show how prepared they are and where they sit on the sales funnel.

Rather than passing unqualified leads to one side, it can be benefical to educate and keep them informed about how your services can benefit them in the future.

Try hooking unqualified leads up to an automated email campaign to keep them engaged.💡

This can help nurture your relationship with those leads and help turn them into paying clients.

We use landing pages to take a more active approach in generating high-value leads.

The purpose of a landing page is to take the prospect from cold and turn them into a warm lead. 🌶🥵

Our webpages encourage visitors to make online enquiries.

They often initiate contact by promising something small, like asking the prospect to take a quiz to see if they qualify or offering a free telephone call.

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We all love a good old fashioned quiz now and again, right? 🙋‍♂️🙋‍♀️

We'll we have found that using interactive marketing like quiz surveys are way more effective in generating higher quality leads than traditional digital marketing.

All marketing quizzes come down to asking the right questions❓

A well-structured quiz in your lead generation strategy can uncover all sorts of information about your prospects in a way you couldn’t through a regular form, or any other static form of marketing.

Audiences find quizzes fascinating, and for them, it doesn't feel like they're responding to an advert, but rather they're having fun. 😉🤙

Why not try this out in your lead generation funnel or have us do it for you.

Why is it always important to say 'Thank You' in the right way? 🙏

Our lead generation funnels usually look like this: Ad ➡ Landing Page Survey ➡ Contact Form ➡ Thank-You Page

The 'Thank-You' page is the most neglected part of this funnel, from a ‘put money in your pocket’ perspective.

Why? 🤷‍♀️

Because we have the ability to pass all data collected in the survey and the contact form, to the 'Thank You' page…. allowing us to PERSONALISE our message to a prospect and tell them exactly what's going to happen next.

We can say stuff like: “Thanks for getting in touch John! We see that you'd like a life cover quote for you and your partner Clare, you have a mortgage, and are both non smokers. We know the right broker for your circumstances and managed to match your situation with a company called XYZ Brokers who can help you quick smart. Expect a call from 123-456-789 within the next 2 minutes!”

If the prospect receives a well written message like this, they are much more likely to pick up the phone and engage with you. 🚀

So, if you buy leads from a lead generation agency who own a ‘brand’, insist on personalising the 'Thank-You' page for your company.

It will make a big difference. 📈