Opus Creative

IS YOUR SOCIAL MEDIA CONTENT BORING?

Most businesses we encounter commit the same cardinal sins with social media output. They use their competitors as a benchmark and generate the same type of content.

This is depriving your brand of the one thing that separates you from your competition - being unique!

You might sell the same products or services, but that is not what defines you as a brand. Every company has different strengths and weaknesses, different beliefs, different motivations and a very different story. Lean into to these, they are the very things that make you stand out.

CONTENT MISTAKES:

- Posting about your products or services
- Hard sales
- Promotions or discounts
- Ads disguised as content
- Mass follows in hope of business
- Mass unfollows influenced by sales
- Begging for business

THINK OF HOW YOU CAN HELP?

People on social media don’t want to be sold to or treated as potential customers. They want to be treated as people. Think of things that motivate people, that can help them, that entertains them or can illicit an emotion response.

- Make them laugh
- Entertain them
- Make them think
- Educate them
- Inspire them
- Give them value
- Help them relive an experience
- Make them feel something
- Encourage them to share their experiences

Think of connections you have made in the real world through being sociable. Would you ever push a hard sale on a person you met at a wedding or dropping your kids off at school?

They would think you are agenda led instead of being a genuine person.

Social media is for building trust. If you have the trust of your audience they will know who to turn to if they need a product or service!

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Absolutely love seeing our work in the wild. I was in Kinsale at the weekend and loved seeing the amazing display by for the Kinsale Giftware brand we helped create. It was at night so ignore the shutters 🫣 Really lovely seeing our work front and centre in such a great shop 😍