Design By Bunga

Come with us as we break down the moodboard behind Malaya’s new branding direction.

This is the moodboard direction we created for Malaya, a modern take on heritage and craftsmanship.

Inspired by the warmth of South East Asia, the visual direction combines earthy tones, textured typography, and simplified tenun-inspired patterns to create a brand that feels timeless, artisanal, and inviting

If you’ve been following along, you’ve probably seen bits of Meokda coming to life through its curves, mirrored shapes, and that signature mix of silver and deep red 👀❤️

Here’s the simple idea behind it:
Meokda is all about balance. Not too soft, not too serious just calm and put together. The logo may look simple, but it’s designed to feel smooth and connected, like everything flows naturally.

Even the mascot follows the same direction, so everything feels consistent and connected✨

Dive into the branding we’ve crafted for Meokda, a sensory driven beauty and wellness brand rooted in Korean culture. Blending indulgent, food inspired skincare with ingestible supplements, Meokda embraces a holistic approach to skin health transforming everyday routines into sensorial rituals. With lush textures, captivating scents, and powerful formulations, every product is designed to deliver real results while making the experience feel joyful and indulgent.

Through this branding project, we shaped a visual direction that captures Meokda’s playful yet clinically backed personality. Designed to resonate with modern, urban audiences, the identity reflects the brand’s core values of sparking joy, inviting curiosity, and making a bold statement in the beauty and wellness space.

Crafted for both personal rituals and professional environments such as spas and aesthetic clinics, Meokda’s ecosystem of products works holistically supporting skin health from within and externally. The brand redefines skincare as more than a routine, but a lifestyle that looks good, feels good, and does good.

Here’s to transforming skincare into an experience that is joyful, functional, and unforgettable.
Thank you for trusting us with this journey ♥️