Thinking Form

Creating Pastriella’s special packaging for celebrating Eid Mubarak 2021.

Pouch packaging for ‘s irresistibly addictive baked goods. Tassel is added to help distinguish the flavors of the cookies with full rose gold foil.

Rose gold foiled packaging for irresistibly Addictive Buttery Baked Goods.

It was our pleasure to redesign .id packaging. A unique packaging that screams artisanal and premium. Use of gold foil & bold color accentuate the look, as light catching on the glistening foil, countered with the striking color.

Words and images are means, and the means are instrumental for the attainment of the scope. What I question first is the relevance of the signifier I am planning to use, word or image that it may be. I do not see much sense or value in the aesthetic efforts that are not pertaining to the message and that often conform to a preconceived syntax, most commonly a reiteration of the current trend.

I am often lucky. I find things. I often use elements that are already there. I just combine them and let them talk.

Bruno Monguzzi