Maiden

n wants to be recognized as a “capsule” Brand that creates uncensored Fashion projects with unique visual approach. The nature of the Brand is anthropocentric and mostly feminocentric. It resists social compressions and supports contemporary women and their lifestyle without stereotypic rules. This oxymoron brand stands for purity, authenticity and truthfulness. Maiden praises diversity and individuality of personal style and choices. It approaches fashion with a subversive, almost nihilistic way and rejects traditional concepts and attitudes of fashion. Paradoxically, this questioning and rejection is conducted from the perspective of the Brands Art and Fashion. Irony is the main approach towards the oppressions and stereotypes of contemporary society, while Maiden Brand reacts to the negative- proposing in return humor, absurdity and scandals [noun scan•dal \ˈskan-dəl\, from Greek skandalon ,
original meaning”trap enemy”]