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Samsung Ads Enables Buying Using Brands’ First-Party Data – AdExchanger 15/12/2021

Samsung Ads Enables Buying Using Brands’ First-Party Data – AdExchanger Samsung Ads is adding to its AVOD toolkit with a platform that allows brands to buy media using their own first-party data sets.

Criteo To Acquire IPONWEB For $380 Million – AdExchanger 09/12/2021

Criteo To Acquire IPONWEB For $380 Million – AdExchanger Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem.

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