Reboot Creative Agency

For the contemporary Finnish educational learning space , we designed a full brand identity shaped around the symbolism of the swan.The swan represents a child’s figure, that slowly grows, and learns to fly into safe exploration. This emotional foundation defined both the philosophy of the space and the visual language of the brand.Charisma is a warm and affectionate environment where children are encouraged to discover the world at their own pace, in a calm and safe atmosphere.The logo captures this spirit. A dynamic, hand-drawn swan that resembles a storyboard of a swan learning to take flight. Its imperfect, sketch-like quality evokes the innocence of a child’s drawing. Soft, playful, and full of emotion.Carrying this handmade aesthetic across every application, we designed the print applications, signage, decorative wall stickers, and even created wall illustrations drawn directly by hand onsite. The hand-made feeling reinforces the sense of warmth and comfort a child experiences upon entering the space.To complete the identity, we designed Charisma Font. A custom complementary typeface that balances harmoniously with the logo and brings consistency to every branded expression.
Art Direction
✍️ .machou

Double joy at the Packaging Awards 2025!
Two of our projects were honored!
Nash by Natasha Avloniti and Pills Parfums Each won a bronze award! A reminder that packaging can be an experience, a feeling, an identity. A big thank you to our team and our partners!
Creative Directors: Evi Mahaira, Katerina Mahaira
Designers: .machou
Packaging / Production
Photos

Sofia – Career Guidance Center

The name Sofia represents more than knowledge—it stands for wisdom, the ability to choose the right path with clarity and confidence. Our identity reflects this mission: To guide children and teenagers through the complex process of discovering who they are and where they want to go.

The Path as a Symbol
The path in our logo symbolizes life’s many directions. It starts at the base and rises upward, suggesting growth, self-discovery, and informed choices.

Sofia is here to help each young person find the route that fits them best.