TOPOSOPHY

Steve Law, Strategy and Project Manager at TOPOSOPHY, explores why successful diaspora engagement cannot be built at the last minute. It requires early planning, clear audience segmentation, and meaningful ways for diaspora communities to participate — as advocates, connectors, visitors, talent, or investors.

With Tourism Ireland’s “cousin in Limerick” approach for Ryder Cup 2027 offering a timely example, the key takeaway is clear: the event may create the spark, but lasting impact depends on the systems, roles, and relationships built around it.

💭 “Diaspora engagement works best when people are given a role, not just a message; turning pride into participation, and participation into long-term value.”
Steve Law

👉 Read more here: https://www.citynationplace.com/the-fifa-effect-five-ways-to-activate-your-diaspora
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Our Director of Destination Strategy, Barry Rogers was recently in Tipperary combining a visit to his home town of Cahir with a kick off meeting on the development of the Munster Vales Strategic Tourism Plan.

At TOPOSOPHY we look forward to working with the Munster Vales team in developing this Strategic Tourism Plan.