SAINT OF ATHENS

Silence – Siyi – framed in elegant passe-partout. Your calm printed on discreet off-white paper. The wind sounding one with your breath. The hand-drawn mountains framed by your window, promising freedom. The identity of Siyi offers three-dimensional space to breathe; and it breathes silently with you.




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YUSHO matcha: Winning in Japanese
It started with the first sip of the most exquisite matcha tea we have ever tasted. Inspiration started swirling, pooling us up into a world filled with imposing Japanese masks and old Japanese tales. We explored in total awe. And discovered that something was missing: It was the mask of the winner. This was it; the brand identity of a ceremonial matcha named Yusho, which means “victory,” deserves its own mask, one to communicate the victory of life. We created it, true to Japanese tradition. And we spelled the brand name in the way of Japanese calligraphy, but as if using matcha powder for pigment. Behold, our very own custom matcha-inspired font, accompanied by retro-style stamps, to adorn fine packaging that pairs perfectly with the matcha ritual. When the inspiration swirling stopped, we felt like winners.