OBODAI
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OBODAI is a branding firm focused on crafting meaningful brands for forward-looking companies. We utilize the power of brand strategy and design to bring clarity to evolving businesses, refresh underperforming brands and create transformative solutions for business growth. Our clients are mostly evolving or changing their business model, expanding into new markets, launching new products, or feeli
16/01/2023
We're excited to share with you one of our favorite projects from the archives: a rebrand for Carpe Diem Beads & Beauty.
Carpe Diem is a small business that makes quality African beads and skincare products for women of all shape and size. With beads being Carpe Diem's core offer, they believe it's also a way for women to express their femininity.
OBODAI was hired to help give the brand a facelift as the brand was evolving and their current identity did not reflect the brand's new direction. Through this rebrand, they were looking to maximize brand recognition, customer satisfaction and increase sales.
To achieve this, we worked closely with the founder to create an identity system that would adapt to the brand's new direction and future courses. The new identity also had to resonate with their ideal customers and reflect what the brand stands for.
WHAT WE DID:
→ Brand Strategy
→ Messaging
→ Visual Identity
→ Packaging Design
→ Social Media Ad Design
Full case study → https://www.behance.net/gallery/146041441/Carpe-Diem-Beads-Beauty
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