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Research predicts almost 90% of digital display ads in the U.S. will go programmatic by 2020.


One trend that has been making waves in the mobile marketing industry is programmatic advertising. Its growth over the past years has skyrocketed so much that research predicts almost 90% of digital display ads in the U.S. will go programmatic by 2020.

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Check out 4 Award Winning Native Advertising Campaigns

The internet and social media have broken down the barriers that once existed between companies and consumers, who are now increasingly demanding of brands. For consumers who watch Netflix while also scrolling their social feeds, simple advertising isn’t enough. They expect engagement and interactivity.

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Google released Google Ads Editor version 1.2. This release has a lot of new features including support for new campaign types and updates to multi-account management. Version 1.1 was released in July, so it has been a while since Google came out with a new version of Google Ads Editor.

Google Ads Editor Gets New Features & Support For New Campaign Types Google released Google Ads Editor version 1.2. This release has a lot of new features including support for new campaign types and updates to multi-account mana

Ad-blocking & The Rise of Native Ads
Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years -- from the introduction of banner ads in the 90’s to the countless moving and flashing iterations we’ve seen since. So, it’s really no surprise that ad-blocking programs have been barreling into mainstream use.

How To Build Your Native Advertising Strategy? 3 Ways that Work Ad-blocking & The Rise of Native Ads Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years -- from th