Generation Choice

In anticipation of the holidays for boys and girls together with Vanya Pokalyuk made a promotional page with gifts from SkyEng.

No more stereotypical gifts, let's give useful and necessary things!

Who hasn't had a chance to make a gift yet, here's the link for you: www.holidays2022.skyeng.ru

Is learning boring? We with IntellectoKids: Educational games for preschoolers think the opposite.

At the beginning of the project, there were a lot of questions. For example, how to combine a serious educational style along with a sense of ease and fun for preschoolers? And most importantly, how to connect on an emotional level with parents who are choosing to educate their little ones for the first time in their lives. What should a reliable service that helps parents around the world develop young children in a safe digital environment look like?

We want to share snippets of digital support for IntellectoKids. We are still at the beginning of our journey together, but we have already achieved a lot:

- Created a visual communication system for offline and online marketing tasks
- Development of an adaptive design system
for digital products
- Developed a marketing website to engage parents and teachers
- Bring departments together and help coordinate requirements and solutions
- Act as the design division of the company, accompanying the launch of tasks of the development, marketing and guidance team

→ intellectokids.com

Hello friends!
Recently we took part in a unique product launch in the United States. It's a You Gifted STEM & Brain Development Summer Camp for children. Here children take training programs aimed to acquire the essential 21 century skills of successful people. Thanks to fast reading, the development of memory and logical, critical and creative thinking, the solution of any vital task will not bring a child to a dead end. Children will experience Parkour, Martial Arts, Go Karts and more in the largest Summer Camp facility in South Florida.

Through close cooperation with the owners, we researched the needs of the audience and found what customers appreciate the most in the service. Parents in America are interested in development classes for their kids, so it was important for us not only to tell about the camp, but also to establish close contact with customers and convey the atmosphere to push parents and their children to immerse into this fascinating educational journey. We decided to act transparently and visually “tasty” among competitors in the market.

Every detail that may influence the final decision is important for parents. Therefore, we have designed a simple and understandable information structure, where parents may know more about training programs, a detailed daily schedule, get answers to their questions and even contact directly with the managing director of You Gifted. We've added to website bright visual content (like photos and illustrations) to help children feel the positive atmosphere of the camp. On those illustrations the same children are enjoying learning through play-based activities. Only 3 steps to new modern knowledge, new friends and emotions on the new website from our team.

Project: https://yougifted.us/

We are completing the illustrations for the Japanese pharmaceutical brand (we don't reveal all names until the end of the project).

We created 33 story illustrations in a single style for e-mail newsletters of several internal departments (Lawyers, HR, Compliance, Marketing, Analytics, Finance, IT). The aim of the project was to visualize the activities and values ​​of each department in order to strengthen the brand spirit within the company towards the achievement of common goals.

In this project we:
- Conducted interviews with company leaders;
- Created Moodboard;
- Collected feedback from the company's colleagues to highlight the individuality of each department in the illustrations;
- Wrote scenarios for each illustration;
- Brainstormed the visual variations;
- Finalized the result in the vector.

In collaboration with Natalie Yalushchak and Anastasia Enhanser