Benjamin Golden

I had a consulting call last week with a friend of mine, who got inspired by my posts and acquired his own exact match domain to launch his Shopify brand…

It was a really nice experience answering all of his questions, as it made me feel very appreciated and valued - someone literally took the advice I shared and implemented it.

I consider that one of the best feelings in the world.

During the consultation, one of the questions that came up was regarding link frequency - how fast should you build links, when you’re just launching a new brand, and how many of them…

I suggested the same thing that I’m doing with my own brands.

After launching all of the collections and product pages, and perfecting the ON-Page SEO of those pages, based on the pre-planned keyword research plan, you need to focus on ads.

My personal preference is Google because I see so many advantages between running Google Ads and the organic SEO performance…

but you also have the option to go with Facebook, Instagram, Reddit, YouTube, or any of the other paid traffic sources.

The main focus should be that you build up a sales channel where you can profitably acquire sales and customers, and can start to scale.

As you start to scale - that’s when you bring on linkbuilding, because it’ll look the most natural.

With your branded search increasing, it makes sense that your site starts acquiring backlinks, as it’s getting featured in other media outlets.

In regards to how many links to build and over what time frame, I’d start with 1 link a week and increase by 1 link every 1-2 weeks until you get to about 5-10 links a week.

Then review your SEO results and how you’re progressing to the top of Google.

When you start getting close to the top of page 1, you can dial the linkbuilding back a bit, to 3-10 links per month, depending on how competitive your niche is…
Remember, just focus on making linkbuilding look and feel legit, and you’ll be all set.

You got this! ;)

The 3 biggest contributors that helped me generate over $29.6M in organic Shopify revenue over the past 24 months…

1. Implementing technical/on-page SEO Quick-Wins

There’s a reason why I spent 6 months creating a Shopify SEO Checklist, that allows you to easily identify and implement all the quick-wins.

Performing a full audit with the checklist, and implementing all of the quick-win opportunities is the highest ROI activity any Shopify store owner can work on, when it comes to SEO.

Not just because it positively impacts your organic revenue and ranking positions, but because it lifts up all the other channels alongside it.

When you have a Shopify store that’s fully optimized and dialed in, your UX improves, your conversion rate goes up, and with that, so does the performance of all your other channels such as paid ads and email.

2. Build EVERY project based on demand/keyword data

After we have all the quick-wins implemented, we’ll compile a massive list of keywords from Ahrefs with EVERY single keyword that’s in any way relevant to the products we offer on our Shopify store.

This process takes time, up to 4 weeks to be exact, but you literally end up with EVERY single collection, product page and blog article you need to create to maximize your organic rankings and revenue.

Another benefit of doing this is the fact that NO OTHER competitor of yours will ever think of doing this, as it’s quite an intense process to go through…

But once you’re on the other side, by having all these pages published and organized based on the exact keywords people type into Google, you’ll not only see a big jump in organic traffic, but also a LOT more opportunities with your paid advertising.

(Because you’ll have a lot more perfectly optimized landing pages, you can test and send traffic to - works especially well with Google Ads.)

3. Realizing that SEO is a piece of the puzzle, and not the puzzle itself
This one may sound a bit strange, but it’s one of the most important points on the list.

You HAVE TO understand that in today’s day and age of Google, SEO can no longer be considered as the main traffic/sales acquisition channel for any business.

Google simply just won’t let it happen, unless you’ve got enough brand signals… and brand signals obviously come from paid media and people searching for your brand.

That’s why you need to shift your thinking from seeing SEO as a standalone channel, to seeing SEO as an amplifier.

By ensuring all of your channels such as paid ads, email marketing, influencers, etc. are dialed in, you can then bring SEO in on top of that, and LIFT UP the performance of all those other channels.

How?

There are tons of examples, but a simple one would be just recapturing all of the abandoned carts/sales, by answering all the questions people have about your store/products, that they search for in Google.

And this is just one example…

If you’re a brand doing 6-figs a month in sales, DO NOT sleep on SEO - it’s what allows you to create a MOAT around your business, and makes it incredibly difficult for competitors to actually have a chance at taking you down.

For the past few months, I’ve had a dilemma about my content and the direction I want to take with my personal brand…

As many of you might know, I post a LOT of content…

Most of which is posted in written form on Facebook and LinkedIn, as these two are the platforms I use the most…

Now the dilemma…

I also have an Instagram, which has up until now been mainly used to post pics and stories of my trips, cool things I’m doing, etc…

I have just been using it as my social/networking card, but I haven’t really been posting any business content on here…

The same thing with Facebook and LinkedIn, I’ve only been posting business content, even though I have a lot to say and share about a variety of different things…

Last week I did a test and randomly re-posted a few stories/reels from my Instagram - I answered a few personal questions in those, that my followers asked…

And the response I received here on Facebook was absolutely incredible.

SO many people were super excited about me sharing my story of how I moved to Cyprus, and they all resonated with the story in a different way, which made it very nice to connect on something other than just business.

With that said, moving forward, I’ll really try to add some more lifestyle content, as well as start answering more personal questions in the form of reels/videos.

It’s something I genuinely really enjoy (and miss - I made over 1,000 videos on YouTube by the age of 17, remember?) - so it’s definitely something I want to bring back.

With that said - please ASK away.

ASK me absolutely anything you’d like to know about me, my businesses, my strategies, my personal life, etc.

I want you to know me, and I want to connect with you through answering these questions in order to form even more friendships and great business relationships.

I appreciate you all from the bottom of my heart!

Thank you for your never-ending support.