The Distance App Developers

AI is becoming a core part of more digital products, but choosing how to use it in your app isn’t always straightforward...

Most teams end up deciding between off-the-shelf models, self-hosted options, or fully custom approaches. Each has its place depending on how quickly you need to move, how much control you want, and the level of specificity your product requires. In many cases, the best answer is a hybrid approach that blends flexibility with speed.

What matters most isn’t picking the most advanced model, but choosing the one that actually fits the outcome you’re trying to achieve.

If you’re exploring AI for your app, it’s worth thinking about this early, before complexity starts to creep in. To find out more, have a read of our blog 👇
https://thedistance.co.uk/insights/choosing-the-right-ai-model-for-your-app