Nimble Approach

We had a fantastic time hosting our Christmas get together in Leeds last week! 🎄✨

At Nimble, we truly value these moments where we can come together as a team, enjoy each other’s company, and recognise the effort and dedication that goes into our work throughout the year.

With the EU Accessibility Act just weeks away, there’s never been a more important Global Accessibility Awareness Day (GAAD).
At Nimble, we’ve been helping clients get ready for the upcoming changes, and recently, our own Chris Sherlock ran a fantastic internal session on what the new European Accessibility Act means in practice.

📢 It comes into force on 28th June 2025. Which is soon!

If you:
- Sell into the EU,
- Offer services like e-commerce, banking, e-books or software,
- Or simply want to create more inclusive digital experiences...
..then this is something you need to know about.

Key takeaways from our session:
1. What the Act is and why it matters
2. Who it affects (hint: it might be you)
3. What you can do today to avoid fines or losing market access
4. Simple first steps like audits, accessibility statements, and tooling

The Act is based on WCAG 2.1 AA (soon to be 2.2), and non-compliance could mean not just fines, but also reputational damage or withdrawal from the EU market.

We’ve helped clients get started and would be happy to help you too. Whether that’s with an audit, staff training, or understanding what’s expected.

📩 Reach out if you’d like to learn more or chat about how to get ready.

🎥 Link to the session recording in the comments.

Why do so many digital services miss the mark? It’s rarely due to a lack of skill or intent, it’s more often because they're built on assumptions that turned out to be wrong or unproven.

One of the smartest things you can do early in a project is identify your risky assumptions - the ones that could sink the service if they’re off.

Take this one:
“We believe that clearly presenting eligibility criteria on the homepage will help users understand whether they qualify for the service”

If that’s wrong, you might spend months designing journeys people never start.

Here are 3 ways to surface those risks:

1. Write them down.
Writing down risky assumptions makes them visible, creates alignment (ensuring the whole team has a shared understanding), and helps us prioritise which ones to validate first.

2. Map them to the service.
Spot where the risk sits across the service journey and focus research where it matters.

3. Turn them into hypotheses.
Test early, fast, and with minimal cost. A quick sketch or conversation could save a sprint (or six).

In our work with organisations like the Department for Education, this approach has helped reduce waste, speed up learning, and deliver better services.

Thanks Amanda King for sharing the insight. Read the full post: https://nimbleapproach.com/blog/understanding-risky-assumptions/

Understanding Risky Assumptions. A Smarter Way to Build Products and services - Nimble Approach Discover how identifying risky assumptions early helps teams reduce waste and build better, user-centred services. A practical guide from Nimble’s Lead Service Designer.

Exciting news 🎉! We've been shortlisted for the Best Workplace Award at the Prolific North Tech Awards 2024!

This recognition really reflects the incredible people at Nimble Approach. It's their dedication, collaboration, and continuous efforts to make our culture even stronger that makes Nimble such a great place to be.

Massive congratulations to the other finalists – we’re looking forward to celebrating with you all on 28th November! 👏