Complete Finance Coach - "CF Coach"

What makes a great adviser? It’s not just the strategies or products—it’s being honest, even when it’s tough.

Sometimes the most valuable thing I do is say “no” or help someone reframe their expectations. Not everything can be solved with a shiny tax strategy or a new investment idea. Real change often means changing behaviour—and that’s the hardest part.

The real value? It’s the coaching, the honesty, the big-picture thinking, and the ability to challenge what’s not working. It’s not sexy, it doesn’t always sell, but it’s what actually makes the difference.

Like a PT, if you skip half the sessions, you don’t get results. Financial planning is no different.

If you're at a crossroads, unsure of your next move, or just want to do better—DMs are open. Let’s talk 👋

So this years crazy/stupid idea for charity for myself, , & Chris Enfield are taking on 'Race the Sun' in Brecon in aid of Action Medical Research, who fund vital research to help sick and disabled babies, children and young people.

The race consists of:
🚴‍♂️ 35 mile cycle
🥾 8 mile hike up and down Pen-Y-Fan
🛶 2 mile canoe

All in one hit.

It’s a great charity and a great cause. So any spare change you can put forward would be much appreciated to hit our team target of £2000 raised.

DONATE HERE 👇 (link also in my bio!)

https://tinyurl.com/RacethesunGeorgeDavis

Thanks in advance.

Mortgage News!

For a long time, 100% LTV Mortgages have not been available with a combination of rising property prices and a cost of living crisis. For first-time buyers saving up that first deposit has been a huge challenge.

With rent also on the rise this new product released from Skipton Building Society could really be a good option for some people out there.

Although the rate is not hugely competitive vs say 90 or 95% LTV mortgages I think the ability to get on the ladder and also I am sure for many households the rent they are currently paying plus the savings balance as they attempt to build towards that deposit needed overall this may actually still be cheaper on a monthly basis.

Food for thought and DMs open for questions.

Please share and forward on to any first-time buyers as this may either increase the budget for first-time buyers with small deposits (i.e. Less than 5%) or may bring the timeline forward for those currently stuck renting as rental prices continue to also rise.