Codarity
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But, there are a few things we do, exceptionally well. If you’re a business in a competitive niche and want high quality, performance-driven marketing that doesn’t cut corners, then you’re in the right place.
15/05/2026
Most event businesses are optimising for 15% of what actually drives a booking.
The rest is sitting below the surface.
LinkedIn post views nobody clicked. Content shared in a WhatsApp group. Word of mouth triggered by something a prospect read three months ago. A branded Google search that started from a piece of content they've long forgotten about.
The CRM records "Source: Unknown." What actually happened was a 221-day journey across touchpoints that left no trace in the data.
Dark social isn't a mystery to accept. It's a measurement gap with practical workarounds.
The full breakdown of what those look like in practice is here: codarity.com/crm-source-unknown-dark-social-attribution-event-businesses
My daughter changed everything about how I run a business.
Not because I became a better person overnight. Because she was coming, and I had to figure something out fast.
I used to promote events in venues that held 60 people. Small stages. Big pressure.
One event can make or break your business. There's no averaging it out over the quarter. No next week's shipment to recover the margin. Just one date on the calendar and everything riding on it.
I lost thousands on a single night early on. More than once.
That kind of exposure changes how you think about marketing. It stops being a nice-to-have. It becomes survival.
So I got obsessive. Tested everything. Studied what moved tickets, filled rooms, and turned a slow pre-sale into a sold-out weekend.
It worked. We went from those 60-person rooms to 3,000-plus capacity events.
Then my daughter arrived. 5am finishes stopped being an option. I stepped back, went freelance, and eventually built an agency around the one industry I knew from the inside.
When I sit across from an event business owner staring down a quiet calendar, I don't have to guess at the problem. I've been there.
What's the one skill that carried you through the moments where everything was riding on a single night?
06/05/2026
I keep having the same conversation with founders.
The industry numbers look great. The market is expanding. Everyone says it's a good time to be in events.
And yet.
In 2025, 70% of event businesses couldn't prove their ROI. Even as the market grew around them. By 2026 that figure dropped to 40%. Progress. But nearly half the industry still can't connect what they deliver to commercial outcomes.
These aren't failing businesses. They're established operators who've hit a ceiling they can't explain.
Market growth doesn't automatically become business growth. The gap between the two is where most established operators are stuck. And it's closeable.
Find out where your growth engine has gaps: notehub.me/li-score
05/05/2026
This is why I love events like this.
You walk in not quite knowing what you're going to take away. And then a conversation happens that changes how you think about something. Then another. Then another.
BrightonSEO and HeroConf 2026 delivered exactly that.
Tracklution invited me along and I'm genuinely glad they did. Tim, Iiro, Andreij, and Anni made me feel welcome from the minute I arrived. Warm, sharp, genuinely excited about the problems they're solving.
They build first-party server-side conversion tracking. Clients rarely ask about it. Most won't ever know it's there. But it's the difference between making decisions based on what actually happened and what the platforms want you to think happened.
Not networking for the sake of it. Investing in the relationships that make the service better.
Tracklution grows. Codarity grows. Our clients grow. That's how it's supposed to work.
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Address
9 Greyfriars Road
Reading
RG1 1NU
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |
