Blue Array SEO

Digital PR that delivers 🔥
Tasked with raising Weightmans' profile in the Family Law sector, we created a campaign that cut through and earned national attention.

💡 Our campaign tapped into one of the UK’s most searched legal queries: How long does it take to get divorced?

Using search insights (including 1,000+ monthly searches for “quickie divorce”), we created a practical, expert-led guide that answered common questions, tackled causes of delay like financial and childcare disputes, and helped demystify a tricky process. 🎯

The results?
✅ Boosted visibility for Weightmans in a key practice area
✅ Delivered genuinely helpful advice to readers navigating divorce
✅ Features in over 160 high-quality publications, including This is Money, Glasgow Times, Lancashire Telegraph and many more!

Exactly the kind of impactful, search-first PR we love to execute. 🔗 https://ow.ly/6jr250WkWSw

high-quality
SEO isn’t just about what you say. 💭
It’s how you say it, who says it, and why it matters!

Google’s definition of “high-quality” content is evolving. 👇
It’s no longer just about keywords or word count; it’s about experience.
💡 To stay ahead, think beyond the blog post..

✅ Be multimodal
Mix formats to suit different preferences and intent types

✅ Guide all readers
Use summaries, read times, headings and digestible sections to support both skimmers and deep-divers

✅ Show real expertise
Make authorship and credentials crystal clear

✅ Match format to intent
A short explainer, visual guide or calculator might outperform a 2,000-word article

A high-performing page doesn’t just rank. It guides, builds trust, and delivers value in the most effective way for its audience. 🔍