inframes.com

I’ve seen a lot of Black Friday ads, but this is the only one that has brought a smile to my face. Having said that, the grouchy part of me still hates the whole concept, which is made even worse by saying 'Shipping' instead of 'Delivery'. To be fair, this is probably just an ad for the American website repurposed for the British site, so I’ll let them off, seeing as it’s cute.

In case you don't know, uk.bookshop.org is an excellent site that really helps all those independent bookshops we all went to keep afloat but don't visit often enough, so think about buying a book or two from them this year instead of you-know-who.

Like it or not, Black Friday is an inevitable part of the sales and marketing cycle now, whether it's a push for people to buy early Christmas gifts or, in the B2B world, a last chance to bump up revenue before the festive wind-down.

Today we've been enabling Black Friday pricing for The Sherpa Van Project and you'll find black-coded 'Enhanced Offers' on Stove World UK to name just two.

And when all this is behind us, we can get on with enjoying ourselves, which is why Big Apple Hot Dogs is shifting thousands of sausages a week to the Christmas markets https://shop.bigapplehotdogs.com/hot-dogs-for-winter-market-traders

It's getting late to think about Christmas promotions, but better late than never, so if you haven't planed your email campaign or social media push, get in touch.

Our new website for Signature Stoves presented an unusual challenge: a fully ecommerce-enabled website where you're not permitted to purchase anything until your account has been approved.
Signature's range of wood burning stoves is available exclusively to fireplace showrooms, with online sales strictly forbidden. Only trade account holders can purchase them online, and the site required a sophisticated price matrix that allows approved dealers to mix and match multiple stoves at increasing discount rates.
Unsurprisingly, all off-the-shelf ecommerce platforms are designed with the assumption that the seller will want to make it as easy as possible for customers to make a purchase, so Signature Stoves is something of an exception and one that I think works very well, providing an impressive product showcase for customers and encouraging stove dealerships to apply for a trade account.
In addition, I designed the brochure, which is available both in print and from the website as a downloadable PDF.