Key Principles

💷Save £1,000s by Adding Negative Keywords into your Google Ads Campaigns with our Guide!📚

In the world of PPC (pay-per-click) advertising, ensuring that your ads are seen by the right audience at the right time is essential. One powerful tool in achieving this is through the strategic use of negative keywords. This will save you £1,000s!

📈To download your FREE guide, simply visit: https://www.keyprinciples.co.uk/negatives-guide/

Happy Father's Day from everyone at Key Principles!

🇦🇷 From ambitious targets to outstanding results. Here's how we helped Casa Argentina rapidly grow its online shop.

When Max came to us in late 2024, the goal was clear: increase orders, capitalise on the UK BBQ season, and scale profitably.

Here's what we achieved together:
✅ 58% increase in daily orders (April to July)
✅ 7.23 ROAS from Facebook Advertising alone
✅ Targets exceeded, and growth continued through Black Friday and Christmas

Through a focused combination of Google Shopping, PMAX campaigns, Meta Ads, lookalike audiences, and seasonal campaigns, we helped Casa Argentina hit their goals and build a platform for continued growth into 2026.

"They don't just set up campaigns and let them run; they actively refine strategies to maximise performance."

Max Pistone, Co-Founder and CEO, Casa Argentina

👉 Read the full case study: https://www.keyprinciples.co.uk/case-study/casa-argentina/

Casa Argentina | Key Principles Discover how we accelerated Casa Argentina's online growth through strategic Google Ads and Meta Ads campaigns in 2025 and 2026.