Leverage what you have at your fingertips. Have fun, stand out and make a difference. Let the OTTER be your guide. When marketing isn't your primary focus or area of expertise it can seem like a bit of a minefield. You have a brilliant product/service, you KNOW you can solve the problems and challenges your customers face - the challenge is getting in front of the RIGHT people and converting them
into customers. As a student of engineering and not marketing, I had a bit of a shock when I found myself in a marketing role. I was juggling different priorities in the business from cash flow management to operations to recruitment and business management. Over the years I developed a love of marketing but I did have to learn the hard way;
🦦 I was burned by marketing agencies that took advantage of my inexperience and lack of understanding of marketing lingo
🦦 I felt like I had to keep starting from scratch because I got bogged down with client work and never had the time to implement what was in the marketing plan
🦦 At times I didn't have a marketing plan and felt like I was making it up as I went along
🦦 It took me years to figure out how to explain in simple terms what we did and ended up confusing people or sending them to sleep
I could go on....
I discovered that there is no cookie-cutter approach to marketing - you have to find your own way that's in line with your reality, your way of doing things, and your objectives. I discovered that less is more and more often than not the simplest plans yield the biggest results. However, the BIGGEST thing I learned was that I was already sitting on an incredible mountain of value and that it wasn't about doing more, spending more and being in more spaces - it was about doing LESS but BETTER and leveraging the heck out of all the assets and resources we had available. I developed the OTTER framework as a tool to help you uncover your mountain of value and create a strategy and plan that will work for YOU! It will help you do the marketing yourself if you're on a tight budget and then help you outsource with confidence when you're ready to go big and scale. I specialise in using LinkedIn as a primary tool to help you achieve your objectives because there are just so many ways you can use it to grow your business it's insane that it's not used more today. With over 700 MILLION people at your fingertips and the ability to contact them both directly and indirectly FOR FREE it is a complete no brainer. So if you'd like to have a chat to see if the OTTER could help you achieve your business goals then you can book a call with me here: https://bookme.name/charliewhyman/30-minute-call
