Adzooma
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Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure yo
10/06/2026
Wimbledon attracts over 1 billion viewers worldwide. That's a billion moments of search intent, and your competitors are already warming up. 🎾
In PPC, the advantage goes to whoever serves first. Wait until the tournament begins and you're playing catch-up: higher CPCs, tighter auctions, squeezed visibility.
Our latest article is your pre-match playbook:
🔹 Raise bid caps and loosen ROAS/CPA targets before demand peaks
🔹 Layer In-Market audiences to reach buyers in the decision moment
🔹 Refresh your RSAs and activate Multimedia Ads to own the SERPs
Hospitality, retail, travel, sporting goods – whatever your sector, the serve is about to come your way. Are your campaigns ready to return it?
👉 https://vist.ly/5787b
❓ Are you getting the most out of PMAX without overcommitting your budget?
In this clip, Microsoft Advertising Product Liaison, Navah Hopkins, explains why Performance Max (PMAX) isn’t here to replace your main campaigns, it’s here to complement them.
💡 Key insight: PMAX is bias-free and incremental. Allocating 20-30% of your budget to PMAX while keeping your core spend in search, shopping, or audience campaigns can drive meaningful results without disrupting your main investments.
Whether you’re just starting with PMAX or refining your campaign mix, it’s a strategic way to optimise performance step by step.
Microsoft Advertising
"Testing is the only answer."
With AI reshaping the paid media landscape, we're dealing with tools and algorithms that have never been used before. If it’s novel, how do you know if it works?
You don't – unless you test it.
Simran Harichand, Paid Media Lead at Hallam - Digital marketing agency breaks down why paid media professionals need to become more open to risk and why ring-fencing a dedicated testing budget is the ultimate key to leveraging AI successfully.
Watch the full clip below! ⬇️
13/05/2026
Most advertisers treat Father’s Day like a short-term sales spike.
The smartest brands treat it like a demand-building opportunity.
As search intent ramps up, campaign visibility becomes critical, especially across Shopping, Multimedia Ads, and gifting-focused product feeds.
Our latest article covers:
→ Budget & bidding adjustments for seasonal demand
→ Audience expansion strategies
→ Creative tactics that improve visibility
→ How to build remarketing audiences for future gifting campaigns
Read the article here: https://vist.ly/53zwd
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