Logic Digital

As we’ve said many times, blog posts are one of the most useful marketing assets you can have.

There are several benefits to starting a blog for your business, including:

✅ Raising the online profile of your company
✅ Demonstrating the expertise and capabilities within the company
✅ Supporting your other marketing activities (such as social media and SEO) as part of a larger strategy
✅ Presenting you and your company as a thought leader in your field

But, with so many other marketing activities to choose from (especially if you have limited resources) how do you know if it’s the right time for your business to start a blog?

Find out here:

Should your business have a blog? | Logic Digital As we’ve written many times, blog posts are one of the most useful marketing assets you can have.There are several benefits to starting a blog for your business.

Are you thinking of using Google Ads to promote your business?

When you set up a Google Ads campaign, the first thing you have to do is select an objective. You should think through this decision carefully as your chosen objective will determine what ad types and bidding methods you can use later in your set-up.

It is important to consider what your audience is most likely to do when they see an ad so you can pick an objective that helps you get the best value for money.

Considering which part of the buyer journey you are targeting your audience at can help you make this decision.
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Google Ads can be an incredibly effective marketing tool when planned and optimised correctly. If you’re unsure about how to use Google Ads for your business, we recommend that you consult an expert before starting.

Our team love to help businesses grow using Google Ads. Get in touch for advice and support with your campaigns.
https://logicdigital.co.uk/top-tips-for-creating-an-effective-google-ads-campaign/

We all know it can be hard keeping on top of content creation, time is limited and other priorities can often take over. BUT, have you ever thought of repurposing your content to extend its life, address a new audience, and- most importantly- save yourself a lot of valuable time?
We often advise our clients and network of the benefits of content repurposing, so now we are sharing it with you! Here is the full article for you https://logicdigital.co.uk/simple-ways-to-repurpose-your-content-effectively/

Social media is one of the leading ways brands market themselves to their target audience. But posting alone is not enough.

Beyond brand awareness, you should be looking to develop brand affinity and advocacy by increasing your audience’s engagement with your content and marketing messages.

So how exactly can you increase your social media engagement?

If you have written a blog you think is important, why not use that same information to create a video, podcast, or infographic?
Different audiences interact with content in different ways. By creating a range of formats, you are encouraging a wider audience to interact with your content.

🎥 Video for instance will provide you with a detailed piece of content that can:
• Be shared on a range of channels
• Added to your website
• Be a highly effective marketing tool for advertising

🖼️ Infographics are another highly effective form of content. They are an effective way to:
• Condense information for easier consumption
• Post on visual platforms such as social media
• Integrate into relevant blogs

What content type can you create using an existing blog? Give it a try and let us know how it went in the comments 👇