HelloJardo

am a freelance graphic designer who specializes in creating custom logo, brand design and brand assets through extensive research and strategic planning. My goal is to help businesses or pojects establish a strong and memorable visual identity that accurately represents their values and resonates with their target audience. With a keen eye for design and a passion for problem-solving, I work close

07/02/2026

12/12/2025

Logo and visual identity design for KOPI DOK

The new Kopidok logo is crafted as a minimalist, modern wordmark that balances boldness with approachability—reflecting the brand’s honest, no-fuss personality.

The wordmark is uniquely readable even when turned upside down, forming an ambigram-like effect.

While this emerged unintentionally during design exploration, it beautifully aligns with Kopidok’s brand values:

Authenticity: Embracing real, imperfect creativity.
Honesty: What you see is what you get—simple, but surprising.
Duality: Reflects the brand’s flexible nature as it shifts from purely B2C to B2B2C, serving both retail customers and business clients without losing identity.
The reversible design symbolizes the everyday ritual of coffee—morning or night, weekdays or weekends.
It echoes the brand’s philosophy that real flavor and honest service remain the same, no matter which angle you see it from.

This new logo doesn’t just represent Kopidok visually; it expresses the brand’s spirit—unpretentious, thoughtful, and quietly surprising.� It invites customers and partners alike to see the brand from every angle—and discover that real coffee and real character always hold up.