Proactive International PR

June Newsletter

Introduction from CEO James Page

One of the biggest challenges for any business is ensuring the right people know who you are, what you do and how you can help. Building visibility, strengthening relationships and reaching new audiences are all essential parts of long-term growth, and June has been a month where that has been particularly evident for us at Proactive International PR.

Throughout the month, we’ve continued to broaden our reach across the sectors we operate in. We officially joined Cambridge Wireless, becoming part of one of the UK’s most influential technology and innovation communities. We also increased our presence within the growing data centre sector by featuring in the latest edition of Data Centre & Network News, helping more organisations understand the specialist PR and digital marketing services we provide.

At the same time, we’ve maintained closeness to the industries that have always been at the heart of our business. Our team supported both the Broadband Forum and the Trusted Computing Group at important member meetings, while we also attended Eurosatory, speaking with exhibitors, journalists and industry experts about the latest developments in defence communications and military technology.

Alongside this, we continued to showcase the work we do for our clients through new case studies of our work, thought leadership content and industry engagement. Whether helping organisations improve their digital visibility, supporting major industry reports or promoting innovative technologies, our focus remains the same: helping clients build credibility, strengthen their profile and connect with the audiences that matter most.

As our clients’ markets continue to evolve and even expand into new ones, so do the ways we support them. We’re continuing to develop new services and invest in the tools and expertise needed to help organisations navigate an increasingly complex communications landscape. There are some exciting developments on the horizon, and I'm looking forward to sharing more about them in the coming months.

Until then, enjoy the sunshine, keep cool, and have a great month ahead.

James Page

Why earned media is critical for LLM visibility

Why earned media is critical for LLM visibility Earned media- defined as any coverage, mentions or media attention not directly paid for or controlled by your business - remains one of the most powerful signals for Large Language Models (LLMs) when it comes to understanding and ranking businesses. Unlike traditional search engines that rely heavi...