Mabo

There's no shortage of conversation around AI Max at the moment, and understandably so. The promise of AI doing more of the heavy lifting is an exciting prospect for marketers.

But before switching it on, it's worth asking one simple question: Are you giving AI the right information to work with?

Reliable conversion tracking, clear website content and meaningful performance data have always been important. AI Max doesn't change that, if anything, it makes those foundations even more valuable.

In our latest article, we've looked at the practical steps businesses can take before introducing AI Max.

Link to the full article in the comments below 👇

Our Creative Content Lead, Carli, recently headed to Edinburgh for this year's Televisionaries event with Thinkbox ✨

The event brought together some of the top people from across the TV and advertising industry, offering plenty of fresh perspectives and valuable insights into how brands are making channels work harder together.

We're making a conscious effort to get out to more industry events this year, and with the ITV Showcase coming up next week, we're excited to keep learning, keep listening and keep bringing new thinking back to the brands we work with.

A big thank you to Thinkbox for a fantastic event!