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Amazon’s Prime Big Deal Days are coming up on 6-7 October, but what do they mean for your business? 🛍️

For shoppers looking to spread the cost of Christmas, October deals can be a chance to start ticking things off their lists. For retailers, it’s a reason to think about when your festive campaigns begin, whether you sell on Amazon or elsewhere.

We’ve pulled together a few things worth knowing about early shopping habits and what they could mean for your marketing.

Have a swipe through 👉 And if you’d like a hand with your festive campaigns, email us at [email protected]. We’re happy to chat about what could work for your business.

More website traffic usually sounds like a good thing!

But what if a chunk of it is coming from AI bots making thousands of requests without ever buying, enquiring or doing anything useful?

Heavy bot activity can put extra pressure on your website, affect performance and, in some cases, create SEO knock-on effects too.

We’ve taken a closer look at what AI bots are actually doing on websites, why it matters, and what businesses can do to keep things running smoothly without shutting out the crawlers that help people find them.

Have a read here 👉 https://hubs.ly/Q04y6lWP0