Ink Marketing

I've been doing some copy work recently with a really smart guy called Steve Auchetti.

His company specialises in creating quiz funnels for experts to generate more leads and create more customers.

They build the quizzes and all the complicated back-end stuff, and then handle the paid traffic and emails for some clients too.

It's clever stuff, and they've built over 600 of them in the past 12 months alone.

I was on the phone with Steve a few weeks back when he made a throwaway remark that really resonated with me.

Now, Steve's Australian, so I need you to imagine the accent when you read this back to yourself.

He said:

"Let me just pop my didgeridoo down for a second so I can write that down, mate."

I jest.

He actually said:

"Well we've noticed with another client that the lead cost came down by about 5% when we changed that page, so we're going to do that here as well."

Now, out of context, I appreciate that sentence doesn't make a huge amount of sense.

So here's the important thing to take away from this email:

Because Steve's working with a few businesses at any one time, he's able to see what's working well for one, and then use that data to improve all of his other clients' results.

Nett result - they all perform better.

Steve's not psychic. He's just got more data to leverage than someone who was just having a crack at it by themself.

(Let me know if you want Steve's contact info, by the way.)

It got me thinking about why business owners choose to sign up for our 'done for you' weekly email service, Ink Emails.

Because, honestly, when pitching in the past I've tended to focus on the fact that it's one less thing off your plate when it comes to marketing for customers.

But when I think about it.

One of the real benefits is the fact we're sending 100,000s of emails every single month for clients in a range of industries, so we see what works, and what doesn't.

And all of our clients benefit from that data.

I'll share some of our findings next week.

Also, I'm going to be releasing that training I've been teasing at in just over a week. I'll send a link when it's good to go.

Hope you had a great weekend.