PixelTree Media

Are you a product manager or customer experience lead? 🖥️

We’re pulling back the curtain on affordable user testing at our next UX Factor meetup in Manchester!

✨ Learn the tools & techniques to run quick, budget-friendly tests.
✨ See behind the scenes on actual projects we’ve worked on!

📅 Thursday 5th December 2024, 16:30 – 19:00

💡 RSVP now: https://www.meetup.com/the-ux-factor-manchester/events/303723485/?utm_medium=referral&utm_campaign=share-btn_savedevents_share_modal&utm_source=link

At the forefront of an industry worth hundreds of billions globally, our expert partners at Quantum Base have been using quantum solutions to deliver unbreakable product authentication since 2013 🔒

Founded on a vision to deliver non-replicable and cost-effective product authentication, the team at Quantum Base now work with some of the biggest brands and organisations in the world, protecting industries against:

💊 Counterfeit medication
🛬 Identity fraud through false documents like passports
👜 Fake designer apparel

And that’s just naming a few!

With the goal of making the Quantum Base authentication app as user friendly as possible, we’ve teamed up to provide our best-in-class UX knowledge to maximise ease of use for customers and prepare for the app’s exciting next phase!

Using our Product Design Sprint, we’ll:

🔍 Surface usability challenges in their app's scanning feature
🗺️ Use collaborative workshops to map the journey and ideate solutions
✏️ Design and craft an interactive prototype for testing
🔁 Iterate on feedback to optimise the app’s usability

Check out our full post here:
https://pixeltreemedia.co.uk/quantum-base-choose-pixeltree/

When ARMSA Academy launched their innovative h-alt.io® digital platform, they had a clear vision of what they wanted to achieve:

To deliver crucial data points for renewable energy companies to maximise efficiencies, provide tailored training to the future leaders of the industry and allow management to best allocate investment based on real analytics 📈

Since then, h’alt.io® has only gone from strength to strength, forging new partnerships that allow them to drive project success and support the energy transition across the globe 🌍

To push the envelope even further, the ARMSA team have partnered with Pixeltree to introduce even greater automation for their data interpretation and reporting tools, delivering new value for everyone in the project lifecycle from engineers to senior management.

Over the course of our collaboration, we’ll be working closely with their team at every level, from running workshops to detail key processes all the way to producing testable high fidelity prototypes!

Read more about their story and our upcoming project below:

https://pixeltreemedia.co.uk/armsa-h-alt-partnership-announcement/

The requirement gathering phase of a project is make or break for whether your product will survive or not.

Do it right and you’ll have strong foundations to design and then build a product that smashes targets and makes customers happy.

Do it wrong and you’ll end up with:
😔 Experiences that customers don’t like using
🗑️ Features that didn’t matter to begin with
❌ Products that didn’t solve a user need

All in all, gathering product requirements is mission critical but severely underappreciated.

The stats speak for themselves:
- 64% of software defects stem from requirements or design
- Poor requirement gathering adds on 60% extra costs on time and budget
- 41.5% of project resources will be spent on unnecessary or poorly spec’d requirements

All this and yet only 30% of organisations take action to improve this part of the funnel 🤯

Luckily, there are ways we can improve outcomes from requirement gathering and build better products on a more regular basis.

Check out our latest post on the challenges surrounding requirement gathering and how product discovery can make it a whole lot better:

https://pixeltreemedia.co.uk/you-are-gathering-product-requirements-wrong/