I-COM

"We want our teams to be able to collaborate and utilise each other’s expertise to improve our whole operation and our office is a key part of that."

Read more about our office space in the heart of Manchester on our feature in Prolific North

https://www.prolificnorth.co.uk/feature/where-we-work-i-com-manchester-2/

Where We Work: I-COM, Manchester - Prolific North After recently appointing Ravi Bhalla as managing director, we find out what happens at I-COM's offices on Portland Street.

ABOUT THE JOB
Do you pride yourself on your ability to generate coverage and links for your clients? Do you have the ability to come up with unique and creative marketing campaigns that really get noticed? Have you got a way with written words that persuade, entertain and inform? Would you like to work at one of Manchester’s leading digital agencies? If so, you would be perfect for the new PR strategist role at I-COM.

KEY RESPONSIBILITIES
- Lead and support in the ex*****on of digital PR campaigns that generate a buzz for your clients and leads to media coverage and backlinks
- Lead link building campaigns
- Ideation and planning for a wide range of client strategies
- Write a range of short and long-form web copy - from web pages, blog posts and news stories to infographic content, reports and white papers, and so on
- Build relationships with journalists, influencers and bloggers
- Secure and analyse media coverage

DESIRED CHARACTERISTICS/SKILLS
- Creativity - an ability to find and execute unique and interesting ways of telling a story or communicating information. A desire to innovate and continue to push the team forward
- Curiosity - an interest in and understanding of current affairs and a desire to learn new things
- Excellent writing skills and knowledge of grammar
- Strong PR and outreach skills
- An understanding of SEO and social media
- Analytical - be able to find newsworthy stories within statistics and research
- Attention to detail - have the desire to create the best possible work to the highest standard.
- Teamwork - much of our strategists’ work takes place alongside client teams that comprise web optimisation specialists, client services managers, and so on. They need to be able to work together within that team to decide on the best possible digital marketing strategies and division of activities to drive results for each client
- Initiative - will be responsible for managing their own workload and responsible for leading strategies from inception to completion
- Adaptable - comfortable working on B2B/B2C clients from a wide range of industries and ability to adapt tone of voice to suit different audiences
- Strong organisation and time management skills
- Confident communication and presentation skills

DESIRED EXPERIENCE
- 2-3+ years in a digital PR role
- Experience executing digital PR campaigns that resulted in strong coverage
- Desired but not essential - experience with email marketing

WHAT WE CAN OFFER YOU?
I-COM is a multi-award winning agency with a reputation for delivering innovative, flexible and unique solutions. We are proud to boast high employee retention levels, with a number of members of our team having been with us since day one, back in 2004. We offer our employees a range of benefits:

- Discretionary annual bonus
- Above industry average pension scheme
- Flexible working hours
- 20 days holiday with Christmas closed
- +1 extra day's holiday for every year you work at I-COM
- The opportunity to work in a dynamic, fun and ambitious work environment
- Structured career progression with training
- Monthly socials
- Cycle to work scheme
- Fresh fruit and refreshments.

Team photos

Email marketing is simple, right? You send a couple out every month, then sit back and wait for the revenue to roll in.

Wrong. If you want your newsletters to really work for you in the long term, there's 6 steps you should consider.

Take a look at our Email Marketing Best Practice guide here: https://www.i-com.net/blog/email-marketing-best-practice-guide

The I-COM Email Marketing Best Practice Guide New to email marketing, or just switched email service provider? Then you need to read the I-COM best practice guide for email marketing in order to ensure you don't miss out.

Yup. It's another Black Friday post. Though, to be honest, it's probably a bit late now to offer any advice on what your e-commerce company should do to make sure you make the most of it. In any case, you probably already know. We mean, it's your business after all. And it's most likely not going to be your first time at the rodeo.

But, if you want to start thinking ahead about growing your business for 2021 so that you are super ready, raring to go and PUMPED for next year's Black Friday then we're the agency for you.

At I-COM, we grow businesses sustainably with clear, strategic campaigns based on our 15+ years of e-commerce expertise in web dev, paid advertising, SEO, content marketing et al.

No knee-jerk reactions here 👍

We're hiring!

Do you pride yourself on your ability to generate coverage and links for your clients?

Do you have an ability to come up with unique and creative marketing campaigns that really get noticed?

Have you got a way with written words that persuades, entertains and informs?

Would you like to work at one of Manchester’s leading digital agencies?

If so, you would be perfect for the new PR strategist role at I-COM.

Find out more and apply here: https://www.i-com.net/careers/brand-marketing-pr-strategist

It's nearly Black Friday - DON'T PANIC

To soothe your souls - and take your mind off BF for a few mins - here's a lovely blog all about A/B testing from our Head of Development, David Walsh

https://www.i-com.net/cro-ux/a-b-testing-how-make-most-out-every-page

It's a cracking read all about how you can use A/B testing to improve the user experience of your website and increase your conversion rate.

You're welcome.

We are a full-service brand marketing agency and we love building e-commerce websites that produce dazzling results for our clients

From homeware to tech, fashion to PPE, signage to connectors, our expert CRO, UX and SEO-minded web developers are ready to help you grow your online retail business

Take a look at the Magento websites we've created for our clients here: https://www.i-com.net/work/e-commerce

Are you using remarketing? If not - why not? We've seen a CTR that is 180.55% higher for retargeted users on the display network.

Here's our top 6 reasons why you should buy in to remarketing:

1. Keep connected with your consumers
2. Cost-effective
3. Relevant for all stages of the customer journey
4. Super specific
5. Detailed analysis
6. Universal application

Find out why you should be using remarketing in our latest blog post: https://www.i-com.net/blog/remarketing-what-its-all-about-and-does-it-really-work