Synergy Technology

Do you struggle with visibility of your inbound enquiries, who is dealing with them, and where they are up to?

That was the situation for our client, RAM Universal Ltd, a specialist valve and control supplier, before they spoke to Matt Lamb at Synergy Technology.

Enquiries were spread across inboxes, visibility was low, and it was far too easy for quotes to slip through the net.​

Working together, we implemented CRM in a way that fitted their existing processes and culture, not the other way round.

The impact:

- 38% increase in quotes generated year-on-year.
- Faster responses and stronger collaboration across the sales team.​
- A scalable CRM platform ready to grow with the business.​

Our approach was hands-on, responsive and paced to match the team’s appetite for change. As Charlotte, their Operations Manager, put it: “The account management has been the best I’ve ever experienced with any sort of tech implementation.”​

Read more here: https://bit.ly/4pCcRqY

If you’re facing similar challenges with visibility and follow-up, contact us and we can explore what’s possible.

RAM Universal improves visibility, accountability, and team collaboration with SuperOffice CRM A key factor in the success of the implementation of SuperOffice was Synergy Technology’s flexible, customer-led approach.

Keeping stock moving, margins healthy and customers delighted becomes far easier when your systems work seamlessly end to end. Synergy Technology empowers distribution and logistics businesses to achieve faster order processing, smarter stock control and consistently reliable deliveries that customers can trust.

With over 25 years’ sector experience, we deliver tailored ERP and CRM solutions that streamline processes from warehouse to last‑mile delivery. You gain real‑time control of margins, stock, orders and routes, so teams spend less time firefighting and more time serving customers and growing the business.

Whether you need front‑office CRM, back‑office ERP or an all‑in‑one platform, our solutions connect finance, inventory, order processing, shipping and customer communication in one place. As a Microsoft Solutions Partner for Business Applications, we provide scalable technology plus ongoing support that keeps your operation running smoothly as you grow.

If you’re leading a distribution or logistics operation and want to cut manual work, reduce errors and improve delivery performance, it’s worth a look at our Distribution & Logistics solutions. Find out more here: https://bit.ly/4pAU6UP

Still entering the same data more than once in Business Central?

Orders, invoices, CRM updates… it adds up quickly.

Tip:
Every time data is re-keyed, there’s a risk of errors and wasted time.
Business Central works best when processes are connected end-to-end, not broken into steps across different tools.

If your team is duplicating work, it’s usually a sign the system could be better aligned to your process.

Find out more via our website. https://bit.ly/4vJdPpb

Are your marketing campaigns generating leads, or just activity?

Many businesses are running email campaigns, events and outreach…but still struggling to turn engagement into qualified opportunities.

That's where marketing automation makes the difference.

With eMarketeer you can:
- Capture and nurture leads based on real engagement
- Automate follow-ups and customer journeys
- Align marketing and sales with shared visibility in your CRM
- Turn campaign activity into measurable pipeline growth

By connecting directly with SuperOffice CRM or Microsoft Dynamics 365, eMarketeer gives your team a clearer view of every interaction, helping you focus on the opportunities that matter most.

The result?
👉 More qualified leads
👉 Better alignment between teams
👉 A more structured, scalable approach to marketing

If you’re looking to move beyond ad-hoc campaigns and build a more consistent pipeline, it’s worth a conversation.

Find out how eMarketeer could fit into your CRM and marketing strategy.
https://bit.ly/3QZZup8