Travod

🌎 Any company running business in international markets knows that barriers might occur not only in communications with their clients, but also amongst their employees. According to CSA Research, only 20% of the respondents use English as a company language, in which they communicate to the outside world and internally as well.

expansion of a company is more than translating marketing and sales collateral into local languages. It’s also ensuring that your employees 🧑🏽‍💻 from diverse backgrounds comprehend the internal hashtag materials and no knowledge gaps, processes delays, errors or quality issues appear.

Moreover, having localised internal materials fosters inclusivity and engagement among employees, promoting a stronger company culture with higher levels of productivity.

🎯 Want to set up e-learnings inside your business? Check our article to find how the challenges you might encounter can be solved: https://travod.com/blog/overcoming-product-training-challenges-international-business

🚀 Ready to boost your rates?

According to CSA Research, failing to localise your buying experience could cost you 40% of potential customers. Our conclusion? It's time to act.

📊 The data speaks volumes: over one-third of consumers in 20 countries prefer purchasing from local- sites. Ensure your resonated directly with your by localising and tailoring it to their preferences.

Are your stalling before reaching the consideration phase?
It's time to investigate. 👀

Take a closer look at your customer journey map to discover if unlocalised content is hindering your conversions. Don't let valuable leads slip away – and thrive! 🔥

📊 👉 According to CSA Research "Can’t read, won’t buy", with thousands of consumers from 29 countries being questioned, 65% of them prefer or ’ content in their native language, rather than English, even if it’s of poor quality.

People favour in their because it takes them less time to understand, act on, and complete what they want to accomplish. 📉

One of the biggest risks when not , is failing to attract new visitors or even losing the existing 👥, as any content in a foreign language requires more cognitive activity to digest the information.

💡Ensure your visitors are not leaving your website because of their preferences. As 40% of the B2B survey participants avoid or spend less time on websites in English, localising becomes crucial to reach your audience.