Compete PR

“I think the ride of professional female cycling is really helping inspire a lot of women and girls to get out on the road, which is great.” Brendan Fox talking with Daniel Blackham in the August edition of .

We are delighted to share this fantastic feature with industry insider Brendan Fox, MD of Destination Sport Experiences

The piece discusses how consumer trends are changing in both the travel and cycling market, as well as what can be done to showcase the sport’s many benefits.

Key takeaways are;
- Hiring bikes is proving to be very popular versus travelling with your own.
- People are purchasing higher value bikes for longevity.
- Increase in couples and females going on cycling tours and trips.

There is no doubt Brendan is extremely passionate about the future of cycling and ends the interview saying “Lets try and get together as one (industry) and encourage people to get out there riding.”

It’s been a packed start to 2024 here at Compete PR, and as we approach the close of the first quarter - and indeed, the full financial year (where does time go?) - we thought we’d share some of the great things we’ve been up to!
Highlights of 2024 (so far) includes:

💫 Leading on the PR of the  PRECISION 3+ PRO Powermeter launch, with 24 independent pieces of launch coverage across all the core endemic titles, which has been accompanied by some of the most wonderful client/media feedback we’ve ever received. Reviews of the product and its tech has been consistently brilliant!

💫 Working with  on his ‘Six Standout Smart Bikes’ feature for , in which the  Atom features as the headline image (modelled by Ferg himself) + is awarded ‘Best All-round Smart Bike’. A much deserved accolade for the team!

💫 Joining forces with the team at the , to support with the launch of their new dynamic run workout offering, building upon brand awareness and education, as they work towards future plans for growth.

💫 Continuing to promote the ever-growing and developing range of travel offerings from the teams at  ,  and ; including a brilliant new LEJOG cycling challenge with  and the brilliantly named Kangaroo Island Marathon off the coast of Australia.

💫 Continuing our work into another year with the team at  , supporting with the brilliant iniaitives that have been introduced in order to encourage accessibility, and in turn participation in the wonderful sport of time trialling.

And there’s plenty more in the pipeline too, with an exciting few months ahead + a couple of new announcements planned for the coming weeks!

Watch this space 👀