Alison Boote Brand Studio

The logo is only part of it.

This is the primary logo for Degree of Interest - an expert-led learning platform for women.

The identity was designed to feel thoughtful, editorial and intelligent. That vertical type running down the left edge isn’t just a stylistic choice - it’s positioned intentionally, like the spine of a book.

The logo itself hasn’t changed here, but the overall feel changes completely depending on the placement, spacing and composition around it.

That’s what I mean when I say branding is more than a logo. The smallest details often shape how a brand is experienced and remembered.

Brand identity for Degree of Interest