Executive Edge Magazine

"The easiest way to do big things is by focusing on the small things." — from The Diary of a CEO: The 33 Laws of Business and Life - Steven Bartlett

Ever wonder why some business voices seem to be everywhere — quoted, invited to speak, sought out by clients — while equally talented professionals stay invisible? 🤔

The difference is rarely talent. It's a published body of work.

Executive Edge Magazine is opening membership to executives, founders and senior professionals who want to build genuine thought leadership — not by claiming authority, but by demonstrating it, week after week. ✍️

Membership includes:
📚 Full training portal — how to write world-class business articles
🔍 SEO and Google ranking training so your work gets found
✍️ Publish up to 4 articles per month, each with your byline, headshot and author profile
💬 Exclusive WhatsApp community where members amplify each other's work
🌐 Your own author profile page on executiveedgemagazine.com
⭐ Executive Spotlight pathway after 9+ months of consistent contribution
🏅 The right to add "Resident Columnist · Executive Edge Magazine" to your LinkedIn profile

👉 Apply here: https://executiveedgemagazine.com/membership/

🤔 Ever wonder why some salespeople still thrive while others get cut out of the process entirely?

Dr Julie Qualter has a brilliant new article on Executive Edge Magazine explaining exactly what's going on. Buyers today turn up to conversations already informed, often already decided — so simply handing over information no longer cuts it.
The sellers who succeed now? They bring something AI and Google can't: real perspective, sharp judgement, and the trust that gets a deal over the line when it really matters. 💡

It's a great read whether you're in sales yourself or leading a team that is.

👉 Have a read here: https://executiveedgemagazine.com/selling-to-the-informed-buyer-why-the-human-sellers-comeback-has-already-begun/

🎯 "Life is not a popularity contest. Take the hill — but first answer the question: what is my hill?" — Matthew McConaughey

The most decisive leaders aren't just bold — they're clear. They know exactly what they're fighting for before a single decision is made.

Without that clarity, you're not leading — you're just busy. Define your hill. Then commit to it with everything you have.

👉 Clarity, strategy, and leadership at the highest level: www.executiveedgemagazine.com

"It's never just about the tech." - Deanne Earl

Founder & Principal Consultant of Unlike Before, Deanne spent 20 years proving that uncertainty, not tech, is the real enemy of successful change programmes. 💼

Working with global names like Roche, Bayer, GE Healthcare, and Royal Mail, Deanne developed the Genius of CERTAINTY™ Model to tackle what she calls the "hidden cost of uncertainty" — all those extra meetings, delayed decisions, and management overhead that pile up when nobody quite knows what's going on. 📈

She also shares a free tool, the Hidden Cost of Uncertainty™ Calculator, so leaders can put a real number on what uncertainty is costing their own programme. ✅
Read the full conversation here 👇

https://executiveedgemagazine.com/the-certainty-imperative-how-one-consultant-is-challenging-what-leaders-believe-about-change/

💡 "Without action, the best intentions in the world are nothing more than that: intentions." — Jordan Belfort

Strategy meetings. Vision boards. Five-year plans. None of it means a thing without decisive ex*****on

The most dangerous place a senior leader can live is the gap between knowing and doing. Close it.

👉 Executive insights that move you forward: www.executiveedgemagazine.com

🎯 Is your sales team still leading with information your buyer already has?

Dr Julie Qualter's latest piece for Executive Edge Magazine makes an uncomfortable but vital point: today's B2B buyer has usually researched, compared and all but decided before a salesperson ever enters the conversation. So what's left for the seller to do?
According to Dr Qualter, the answer isn't to compete with AI on information — it's to do what AI can't: bring perspective, judgement and trust.

🔑 Key takeaways from the article:

✅ Over 80% of B2B buyers define their requirements before speaking to a salesperson

✅ Sellers who only relay facts the buyer already has will be designed out of the process

✅ The lasting edge is insight — a sharper diagnosis, a reframed risk, a point of view the buyer can't generate alone

✅ Complex, high-stakes purchases still turn on trust and confidence — not logic alone

✅ The real skill now is equipping the internal champion who fights for you in rooms you'll never enter

If you lead a sales function, this is essential reading on where your team's value actually sits in 2026.

👉 Read the full article here: https://executiveedgemagazine.com/selling-to-the-informed-buyer-why-the-human-sellers-comeback-has-already-begun/

Selling to the Informed Buyer: Why the Human Seller's Comeback Has Already Begun - Executive Edge Magazine Selling to the informed buyer rewards a new kind of seller. When the buyer already knows everything, perspective, judgement and trust become the whole job.

What if the biggest risk to your next system implementation isn't the technology at all? 🤔

In our latest Executive Spotlight, Deanne Earle — Founder & Principal Consultant of Unlike Before — explains why uncertainty, not tech, is what actually derails major change programmes. 💡

Deanne has spent two decades helping organisations across Europe, the UK, the US, and Asia-Pacific (including Roche, Bayer, GE Healthcare, and Royal Mail) turn around implementations that conventional approaches couldn't fix. At the core of her work is the proprietary Genius of CERTAINTY™ Model, built on three pillars: People & Culture, Systems & Processes, and Leadership & Management. 🎯

She also shares a sobering board-level stat: PwC's 2025 Corporate Directors Survey found that 78% of directors don't believe their own board assessment gives them a complete picture of performance. 📊

For any leader privately worried a programme is drifting off course, Deanne offers a free two-minute starting point: her Hidden Cost of Uncertainty™ Calculator. 🧮
Read the full interview here 👇

https://executiveedgemagazine.com/the-certainty-imperative-how-one-consultant-is-challenging-what-leaders-believe-about-change/

Ever watched an AI project look brilliant in the demo… then vanish before it ever changed how the business actually works? 🤔

You're not alone. 📊 Research from MIT suggests roughly 95% of enterprise generative AI pilots never deliver measurable returns — and the reason usually isn't the tech at all. 🤖

Dr Julie Qualter unpacks it for Executive Edge Magazine: the companies that break through don't have fancier models, they have cleaner data, clearer ownership and the discipline to start small and scale with care. 🌉💡 The ones that stall? They bolt AI onto broken processes and pay the hidden "verification tax" of never quite trusting the output.

Well worth a read if you're thinking about where AI fits in your organisation. 👇

https://executiveedgemagazine.com/why-ai-pilots-fail-to-scale-and-what-separates-the-companies-that-break-through/