The Creative Lab

Been a while since I posted anything AI related, so I'm delighted to unveil my latest AI concept advert for the World Wildlife Fund (WWF), which embodies the urgent message of species extinction through the metaphor of an hourglass. In these concept adverts, I depict the diminishing sand grains in an hourglass, symbolising the dwindling time we have to safeguard endangered species and their habitats.

What if the pure, unbridled feeling of driving could be captured not through the product itself, but through the power of the brand icon? These concept ads featuring iconic brands such as Ferrari, Lamborghini, and Jaguar do just that - symbolising the raw power and unadulterated joy of driving. By showcasing the brand icon front and center, we tap into the primal connection between man and machine, and evoke the sense of strength, agility, and control that these brands represent. These ads are a testament to the emotive power of brand icons and their ability to create a lasting impression on consumers.

Our ECD's latest Midjourney study explores the concept of neglect and abandonment. Abandoned and decaying sports cars can be both a poignant and captivating sight. The rusting metal, faded paint, and graffiti offer a haunting glimpse into the past, where these machines once roared with power and precision. While they may serve as a reminder of loss and neglect, they also represent the beauty of impermanence and the importance of cherishing our history.

For his latest Midjourney project our ECD Franco Reda has delved into the realm of mythology and high fashion to create a set of four striking Vogue covers inspired by the Four Horsemen of the Apocalypse. Using AI, he has imagined what this collection would have looked like if photographed by the late, great Helmut Newton.

You may already know that our ECD Franco Reda is a big fan of comic books and cats. But, did you know that he also have a deep love for football?
He's created these premiership football mascots using Midjourney, bringing to life the spirit and personality of some of the most iconic teams in the English Premier League (yes even Chelsea 😉).
Which is your favourite? Would you like Franco to create one for your team? Let us know in the comments below 👇