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GFluence

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Eliminate the guesswork by letting us to take care of your international SEO management. By doing so you can focus on other tasks at hand while we make sure that your target customer will always reach you, no matter where they are. With offices in Prague and London and multicultural mindset we provide you with right mix of services for your global influence. In other words: when it comes to intern

Walmart & International Marketing: What NOT to Do - GFluence 27/08/2018

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Walmart & International Marketing: What NOT to Do - GFluence If one were to nominate a poster child for international marketing failures, one would be hard-pressed to identify a candidate more ideal than Walmart. In so many cases over the past several decades, Walmart consistently made the wrong choices when making an entrance into a new market. Walmart’s j...

17/08/2018

Are you planning to enter the Icelandic market? Friday tips for you.
➠If you’re planning to enter the Icelandic market, Reykjavík is definitely the place to find a business partner. (Reykjavík has a population of 123,000 people.)
➠The only official language is the local Icelandic language, but the majority of people speak English.
➠The most popular search engine is google.is.

One KFC, 2 very different experiences: the art of Uncertainty Avoidance. - GFluence 13/08/2018

Hofstede’s dimension of uncertainty avoidance refers to a society’s general tolerance of ambiguity or the unknown.

One KFC, 2 very different experiences: the art of Uncertainty Avoidance. - GFluence Hofstede’s dimension of uncertainty avoidance refers to a society’s general tolerance of ambiguity or the unknown. This is reflected in the extent to which a given culture will utilize rules, societal norms and standardized procedures to reduce uncertainty with regard to future events, decisions...

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