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Finding the right information to help you create a standout message for your doesn’t come from your copywriter or any marketer…

…It comes directly from the mouths of your customers.

Getting to know your audience is a sure-fire way to make your shine and elevate your brand above your competition.

Below are 3 simple ways to get to know your audience better!

(And for a deeper dive into the benefits of knowing your customers exceptionally well, check out this blog post: https://buff.ly/3PjTWmo )

👉 Have more real life conversations with your customers
Want to know what really matters to your customers? Ask them! It sounds so obvious but so many brands forget to do this. There really is no substitute for real, live conversations with real, live people.

👉 Social listening
Any place your audience talks about their problems is a source of information for your marketing. This provides a great ‘fly on the wall’ opportunity to learn about what really matters to your , and how they feel about their pain points.

👉 Review mining
Observing online reviews of the types of products and services you offer can provide a useful source of voice-of-customer language. You can use review mining on Amazon reviews, Trustpilot, or anywhere else that your audience leaves reviews online.

For more useful tips and insights on getting to know your audience, head over to our blog https://buff.ly/3PjTWmo

Organisations are under increasing pressure to stay ahead of cyber criminals and protect their workplace. But with complex technology, it's not always clear to customers what the solution is.

That's where comes in – it connects the dots between your customers’ needs and the solution you can offer them.

In our blog we explore 5 must-haves for a standout .

Head over to the blog to read in full: https://buff.ly/3Xh75yE

More and more brands are choosing to focus on over and it’s clear why - it's a crucial part of the marketing funnel when you’re trying to reach multiple people in the buying process.

When it comes to making business purchasing decisions, it’s rare for just one person to be involved. Depending on the type and size of the company, the people involved with making decisions can vary. If it’s a small business, it might be the owner and finance manager or bookkeeper. At an enterprise level, there can be several decision makers from a variety of departments.

So how do you go about creating a marketing strategy that generates demand from both C-level decision makers and decision influencers? 🤔

Check out this blog post where we explore how adopting a two-pronged marketing method can help get your brand top of both your C-level and influencer prospects' minds!



https://buff.ly/442XbT8

Marketing has always been renowned for its acronyms and contradicting terminology. And the more new tech emerges and strategies evolve, the more confusion that can create. In recent times we’ve seen growing confusion in the space around what is. 🤔 So, let’s clear this up!

Demand generation is familiarising the right people (your ideal customers) with your and the solution you offer. It’s about bringing a consistent flow of new prospects into your audience (the top of your , if we’re talking marketing terms). It’s educational, it’s engaging and it drives awareness to the right people.

Demand generation marketing is where we help our clients to really shine ✨ . But it’s all too often overlooked - instead of looking at the bigger picture (which plays a huge role in), businesses can get stuck in a rut of short term thinking, like focusing solely on lead generation.

Truthbomb… 💥

If you don’t have a consistent flow of demand coming in a) there won’t be enough leads to convert and b) those leads you do attract won’t know or trust your brand enough to buy from you.

(We explore why more brands are choosing to focus on demand gen activities in our blog, check it out here... )

We’d love to know… what’s your biggest challenge with filling your marketing funnel?

Let us know in the comments below! 👇

Ultimate Guide to Demand Generation Part 2: Why brands are now choosing to focus on demand generation - onebite There’s a lot of talk in the online B2B marketing space right now around demand generation vs lead generation. While often referred to interchangeably, demand generation and lead generation are in fact two different practices.