Hair Rituals

Discover the 4th edition of the HAIR COLOR OF THE YEAR.
Chosen by our global hairdressing community: BOLD CRIMSON RED.

An intense, fiery red, made for those who were born to stand out.
Formulated with the C5 Pigment for the most vibrant, daring shade of red, impossible to ignore.

66.66 isn’t just a shade, it’s a statement.

Sometimes we just need to go back to basics to correct it 🤗