POWAH
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Power comes from wearing great underwear
POWAH, underwear that will make them beg for more...
For people who are looking for a mini adventure
19/05/2026
Today I'm thinking about my time spent in India - a sheer delight for the senses, even though I was allergic to ghee!
In my opinion, not much can beat the beauty of Indian fabric, and this served as a big inspiration for my own brand, POWAH.
What travel experiences have shaped your world?
17/05/2026
Why should you join the POWAH list?
You'll be supporting a female-run small business from day one, securing your spot in our private launch.
With only limited spaces available, join now for early access, updates on our journey and a peek at what’s coming next. Head to the link in our bio to sign up ❤️
The fashion industry has a huge problem. Brands are over-producing garments to the point where demand cannot keep up, despite tactics used to trick and pressure us into buying more, buying faster.
Much of the excess ends up in landfill, a drain on natural resources, to be appreciated by no-one.
We're doing things differently.
When we launch, we will produce in very limited quantities. Not only will you own something special, but that no garments will go to waste.
Each step of our process is focused on the true luxury of feeling good against your skin, without harming the environment.
If this is something that speaks to you, follow us ❤️
10/05/2026
Before POWAH became fabric, lace or silhouette, it began with symbolism.
Our hand-drawn peony was created as more than artwork. For us, it represents softness and strength, beauty and depth, heritage and self-expression.
Every line began by 's hand, because the details matter.
What does the peony symbolise to you?
Luxury doesn’t have to whisper. Sometimes it’s passion and desire.
The finest things aren’t always about being understated.
If that resonates with you, we're here for you 🌹
07/05/2026
It's Female Founders Month and being one myself, I thought I'd share just a few of the women who inspire me on my business and fashion journey!
Who are your favourite female founders?
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