IMRG

This blog reviews the performance of thousands of Black Friday campaigns 🛍️

See detailed analysis across each period💡: The 10-Day Run-Up, Black Friday, Saturday, Sunday, Cyber Monday, and The Afterparty (or The Cool Down)

Retailers can think of the Black Friday period not as a single day but as a two-week campaign with distinct phases, each requiring different strategies and budget allocations

Written by 🗣️: Shoptimised

Read the full blog article here 👉https://www.imrg.org/blog/we-analysed-thousands-of-black-friday-campaigns-heres-what-nobody-tells-you/