Bulletproof

Bulletproof

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Bulletproof is a strategic brand design agency with studios in London, New York, Singapore, Amsterdam, Sydney and Shanghai. Proudly independent, we exist to vanquish mediocrity and build the most successful brands of the future. 


Working in partnership with clients of all sizes, from Mondelēz International, The HEINEKEN Company and Diageo, to Soapsmith, WhiteClaw, Booking.com and the Football As

26/03/2026

A Formula for Success 🏆

We’re buzzing to have picked up a Silver Muse Creative Award for our work with Tate & Lyle.

Built around the power of ‘&', we reimagined the identity of the ingredients-based solutions partner, transforming the complexity of food science into something more connected, more human and more expressive.

The result? A sensorial brand world, full of ASMR-like energy.

Explore the case study via the link in bio.

12/02/2026

Love at first pack 💘

Meet Toblerone Pink Crush, a special piece of pack design we created for an ultra-limited edition release made to turn heads in travel retail.

Only 6,000 bars. This one’s all about how packaging, storytelling and colour can dial up desire. From the bold pink palette to the sensory details (yes, there’s a fragrance spritz), every element was designed to make the pack part of the experience.

Proof that great packaging doesn’t just contain a product. It creates a connection 💞

See more of our work with Toblerone and how we’re helping shape an iconic brand via the link in bio.

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Telephone

Address


10 Bedford Street
London
WC2E9HE

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm