Events Management

Sometimes a year has been so disastrous and so terrible that entering a new year will automatically mean entering a wonderful year!
#2022

A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variety and size of settings, from private houses and small nightclubs, dedicated concert halls, amphitheatres and parks, to large multipurpose buildings, such as arenas and stadiums. Indoor concerts held in the largest venues are sometimes called arena concerts or amphitheatre concerts. Informal names for a concert include show and gig.

Regardless of the venue, musicians usually perform on a stage (if not actual then an area of the floor designated as such). Concerts often require live event support with professional audio equipment. Before recorded music, concerts provided the main opportunity to hear musicians play. For large concerts or concert tours, the challenging logistics of arranging the musicians, venue, equipment and audience (ticket sales) are handled by professional tour promoters.

Many musicians performing in large venues or to a mass audience through electronic media experience stage fright or performance anxiety. The psychological stress of maintaining performance at a high level over a long concert tour is associated with depression and substance abuse. Modern rock concerts are often conducted at extremely high volume levels, near the threshold of hearing loss. The intensity of the sound environment and the crush of the mass audience induces a trance-like psychological state in some audience members, and beyond the music itself, functions as an entry point to achieve an altered state of consciousness. Vocalists and other musicians (if their instrument permits this) will often dance or strut on stage as they perform, and the audience will often dance or sway in response (space permitting); this can also be considered a manifestation of crowd psychology. In some concert settings, such as classical music, the audience participates passively. In other concert settings, especially folk or rock concerts, the performers encourage and engage with an active audience response.

Definition
Marketing is defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The AMA reviews this definition and its definition for "marketing research" every three years. The interests of "society at large" were added into the definition in 2008. The development of the definition may be seen by comparing this definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers to consumers".

The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction".