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We are a full service digital agency dedicated to delivering projects that add value to your business. With an expert team of skilled developers, consultants and designers, we can take care of all your web development, digital marketing, branding and IT support. Get in touch today to find out more or visit keyelement.co.uk for more information.
25/06/2026
Meta is introducing new location fees from 1 July 2026 for ads delivered in certain countries, including the UK.
The key detail? These fees are based on where your audience sees the ad, not where your business is based.
Current location fees include:
UK: 2%
Austria: 5%
France: 3%
Italy: 3%
Spain: 3%
Türkiye: 5%
For businesses, this means campaign costs could shift depending on where your ads are shown. It may seem like a small percentage, but across larger budgets or multi-market campaigns, it can quickly affect forecasting, reporting, and overall return.
This is exactly why media planning needs more than a “set it live and check later” approach.
If you run Meta ads in the UK or across Europe, now is the time to review your budgets and make sure your campaigns are still commercially sound.
Small platform changes can have a bigger impact than they first appear. Better to spot them early than explain them later.
Click here to claim your Sponsored Listing.
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