Distinction

Distinction

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Driving digital innovation since 2001, we’ve teamed up with over 200 clients in 11 countries to deliver experiences their users love. We’ll help create products your customers want, improve existing products by enhancing CX and UX, and grow your audience and revenues to capture more market share.

19/12/2023

Wishing all our followers a very Merry Christmas and a Happy New Year!

The big lie of digital strategy 11/12/2023

The big lie of 'digital strategy'

We look at the three comfort traps of strategic planning and why you need to change your approach to avoid the big lie of digital strategy.

https://hubs.ly/Q02cjVfk0

The big lie of digital strategy We look at the three comfort traps of strategic planning and why you need to change your approach to avoid the big lie of digital strategy.

Organisational friction: why positive conflict leads to successful business outcomes 08/12/2023

Organisational friction is bad, right?

Not always.

Conflict can often be seen as undesirable in the workplace, as it has the potential to create divides between individuals and teams, leading to operational problems, which ultimately hurts the bottom line. But without some 'conflict', how do we discover a better way of doing things?

Organisational friction: why positive conflict leads to successful business outcomes Friction in the workplace can never be a good thing, right? Wrong! We think that healthy friction in organisations can only be positive.

MVP or MMP? What's the difference? 07/12/2023

When creating a digital product, you’ll often hear the acronyms MVP and MMP.

In this article, we explain the difference, the pros and cons of each, and outline go-to-market strategies for your new digital product.

https://hubs.ly/Q02cjZr_0

MVP or MMP? What's the difference? When creating a digital product, you’ll hear the acronyms MVP and MMP often. We explain the difference, explore your options and outline go-to-market strategies for your new digital product.

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